Lux Rewards
Growth Division helped LUX pivot towards enterprise clients, securing the first deal for 20m cards linked and £2.5m in revenue.
20m
£30M
50K%
Having just pivoted the company from a consumer-facing app to an enterprise card-linking solution, Growth Division were challenged to lead the new go-to-market effort. LUX rewards needed a growth team to come in and reposition the company towards this new market and find a way to break through to these enterprise customers.
What we did for them
01
GD helped LUX sign the first enterprise client, a major high street bank in the UK
02
This enterprise client relationship grew to cover 20 million payment cards globally
03
This resulted in over £30m of spend being generated for LUX’s participating brands
04
And has resulted in £2.5m in revenue for LUX Giving an ROI of 50,000%
The Team
Bullseye Framework
Channel validation
With the enterprise-focused approach, just achieving 1 successful customer validated the direct outreach channel for LUX. We had a hyper-targeted ABM campaign, focusing on partnership managers for banks and tapping into our existing network. The campaign unlocked 5 initial meetings and created a win-win-win proposition.
The Key Metrics
20m
£30M
50K%
This project was more successful than we ever imagined
They helped us to sign up a major high street bank in the UK that has resulted in millions of pounds of revenue for us. Thanks to Growth Division, we secured a major high-street bank in the UK and generated £2.5 million in revenue, exceeding initial expectations. The team was highly engaged and responsive throughout the engagement. Their reliability and support were key elements of their work.”
TALK TO OUR GROWTH ADVISOR
TRISTAN ABOUT YOUR GOALS
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