Loftzone
Our North Star Metric is to hit 100k loft installations per year.
4,075%
22.44%
2.4x
With many homeowners planning home improvements, the Loftzone team needed to go beyond their existing advertising channels (Facebook and Google) to achieve their growth goals.
LoftZone wanted to be the go-to player in the market, so brand awareness campaigns were vital. The Growth Division team wanted to reduce Loftzone’s reliance on paid adverts by building a long-term brand that defined the loft space optimisation.
Growth Division began working with Loftzone in September 2022 to support the company in scaling up to 100k lofts per year. The team quickly defined a growth strategy and started by testing the following new channels, in conjunction with our existing agencies running PR, SEM and SEO.
What we did for them
01
Offline ads – running a nationwide TV ads campaign
02
Social & Display Ads – running Meta ads
03
Viral Marketing – running a referral campaign
04
Bullseye Framework
Channel validation
- Established a sustainable CPA through paid channels, below target.
- Very successful video launch across 2 campaigns
- Viral marketing campaign is ongoing but without further investment
The Key Metrics
4,075%
22.44%
2.4x
Growth Division’s efforts have increased website visits and conversions, meeting expectations.
They foster a positive partnership through a communicative and responsive approach. Virtual meetings ensure seamless project management. Their professionalism complements their technical expertise.
TALK TO OUR GROWTH ADVISOR
TRISTAN ABOUT YOUR GOALS
Trusted by over 130 startups because our unique growth process and team of marketing experts unlock exponential growth
