Invigorate Platform
Growth Division generated leads for Invigorate’s Beta launch. Using the direct outreach channel we secured interest from 43 Series B companies, who combined had raised over £650m.
43
27%
£650m+
Growth Division were brought in at a very early stage to help build awareness for Invigorate Platform and drive attendance to their industry events. Invigorate didn’t have a go-to-market strategy, so we created this and a customer journey map. We worked alongside the product team to implement growth features and get customers for the Beta launch.
What we did for them
01
Shifted strategy from direct outreach to brand building, aligning marketing activity with long-term growth goals.
02
Achieved OKRs for beta sign-ups, securing 33 qualified leads from scaleup founders who had raised £5M+ and employed 20+ staff.
03
Expanded team capacity, bringing in Emma Westley and scaling delivery to 8 days per month.
04
Developed a refined ICP and multi-channel strategy using the Bullseye Framework, while supporting Invigorate Platform’s event marketing initiatives.
Bullseye Framework
We found some early success with ‘growth’ email marketing and managed to secure 33 leads within a very targeted customer persona.
The objectives then changed to raise awareness for the platform, we realised that content marketing was effective when distributed through LinkedIn. However, social media wasn’t generating enough awareness and we decided to move resources away from this channel.
The Key Metrics
43
27%
£650m+
GD has very effectively automated our business development event strategy
and has allowed us to scale a process that we were doing monthly to something we can now do much more frequently. The tools have helped us monitor and track uptake and follow-ups much more effectively and freed up the team’s time to think more strategically and build relationships with leads.
TALK TO OUR GROWTH ADVISOR
TRISTAN ABOUT YOUR GOALS
Trusted by over 130 startups because our unique growth process and team of marketing experts unlock exponential growth
