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Case Study

Greenomy

Growth Division are proud to have ramped up growth for this amazing sustainability product. Coming in to run paid channels and boost awareness on Google, we’ve grown leads by 118%.

B2B

118%

Increase in the number of demos booked

155%

YoY increased conversions on SEM

+19.6%

Increase in organic traffic
About LUX Rewards

Greenomy
is your one-stop sustainability reporting platform for CSRD, EU Taxonomy, SFDR, EET and all future emerging ESG Standards.

Greenomy empowers corporates, credit institutions and asset managers to measure, disclose and improve their sustainability.

The Challenge

Greenomy is looking to digitalise compliance. Since realising the 600 pages of the EU Taxonomy were impossible to digest for companies, the founder Alex looked to build an easier solution for companies. With the first EU Taxonomy report due in only a few months businesses are going to be looking for help on creating their report.

​So, time is of the essence. Greenomy need to quickly build their presence in the market and position themselves in a way that makes them the go-to, market leader. The team want to quickly scale up their number of demos being booked across all EU countries and will need a dedicated team of experts to do this.

What we did for them

01

Developed a comprehensive go-to-market strategy and supporting documentation to guide all marketing activity.

02

Launched and optimised new landing pages, significantly improving conversion rates.

03

Built and managed PPC campaigns across Google Ads and LinkedIn to drive qualified traffic.

04

Implemented a targeted content and SEO strategy, scaling organic search into a profitable acquisition channel.

Bullseye Framework

Channel validation

Growth Division is working with Greenomy to raise awareness of our sustainability saas platform to European corporates and increase the number of demos booked. After a Phase 1 strategy session we have been working with GD to test SEO, SEM and LinkedIn Ads.

The Key Metrics

118%

Increase in the number of demos booked

155%

YoY increased conversions on SEM

+19.6%

Increase in organic traffic