Electrassure
We took over from a marketing agency delivering 0 leads and generated 175 leads over 18 months with £2m in pipeline value creation.
£2m
176
118k
As a long-standing business in the EV charging industry, the Electrassure brand and website were becoming dated. The existing marketing agency was focusing on traditional channels to market, such as print ads and trade shows. This generated no direct discernable leads.
The new directors recognised the need to shift to digital marketing and brought in Growth Division to lead this transition. They needed a full-service marketing agency to deploy multiple channels and lead on a new go-to-market strategy.
What we did for them
01
Developed a new go-to-market strategy and digital channel mix to drive targeted growth and improve acquisition efficiency.
02
Redesigned and optimised the website — including service pages for SEO and ongoing content creation across the site and LinkedIn.
03
Launched and tested direct outreach campaigns to validate new ICPs and strengthen lead generation.
04
Implemented marketing infrastructure improvements, including website tracking, CRM processes, and support for events and PR campaigns.
Bullseye Framework
These are the channels we initially executed on with ElecrtAssure.
Channel validation
As soon as we rebuilt the website and implemented the on-page SEO optimisations, leads started rolling in. The combined inbound strategy across SEO, Content Marketing and PPC was an initial hit and we validated these channels in the first 3 months.
Additionally, we nurtured an email list of 2k+ subscribers and launched a LinkedIn newsletter to over 800 key industry subscribers. This nurture strategy was transformational for the ongoing lead generation efforts and pipeline building.
We struggled to find consistency with Direct Outreach, testing over 5 ICPs and various strategies. Calls and demos were being created, but ultimately we pivoted this channel to become a demand generation engine.
The Key Metrics
£2m
176
118k
Growth Division have developed a focused on-line marketing strategy with a clear ‘North Star’ objective.
Tom, as the Growth Strategist, has worked with us to identify the most effective channels for our product and marketplace. He has brought and managed skilled specialists in each of those channels to deliver measurable strong engagement growth”
TALK TO OUR GROWTH ADVISOR
TRISTAN ABOUT YOUR GOALS
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