Drag
Case Study

Eat Sleep Cycle

Growth Division helped drive an additional €1 million in sales within 6 months of joining the team

B2B

€1m+

Revenue driven

€2.25m

Iin opportunities created

4x

Monthly revenue since we started
About LUX Rewards

Eat Sleep Cycle
have 2 physical cycling hubs in Girona and Malaga where they sell cycling gear and rent bikes.

They have an eCommerce retail business as well as offering tour holidays for customers.

The Challenge

Eat Sleep Cycle’s growth had been flatlining without an expert-led marketing team. Before working with Growth Division they hired internal ‘generalist marketers’ who were not effective at driving growth. The founders Lee and Lou decided they needed a growth-focused marketing team to come on board with the aim of doubling the Tour business YoY.

What we did for them

01

Drove over €1M in new revenue compared to the previous six months and delivered 4× monthly revenue growth YoY.

02

Generated €2.25M in deal value within six months, contributing to 290 closed or progressing deals.

03

Increased organic traffic and search visibility, strengthening inbound lead generation.

04

Achieved a 563% YoY increase in impressions and a 72% rise in top 3 ranked keywords, cementing SEO as a major growth driver.

Bullseye Framework

Here are the channels we initially executed on with Eat Sleep Cycle. We have already invalidated Paid Meta Ads as a scalable top of the funnel channel to market for them.

The Key Metrics

€1m+

Revenue driven

€2.25m

Iin opportunities created

4x

Monthly revenue since we started

We’ve achieved €1m of extra sales in less than 6 months and are generating 4x our monthly revenue

We have achieved massive growth with them. The best thing about working with Growth Division is guaranteed results each month, they just keep delivering. So I highly recommend working with them

Lee Comerford
Co-founder of Eat Sleep Cycle