More about Steph
Tell us more about your experience
My prior company I worked for was 'Design Infestation', a design-focused marketing and branding agency in South Africa. I worked as their social media manager and co-ordinator, working specifically for one of their biggest clients, 361˚.
361˚ is a global sportswear and fitness brand with over 50 social media accounts and close to 1 million followers in total. I was responsible for managing these accounts, developing and distributing the content and copy, creating PPC strategies and organic posts on specific accounts that needed support as well as creating monthly reports that documented the overall success of 361˚'s social media performance globally.
What services do you offer startups?
Community Building: I consider myself an expert in fostering meaningful connections and creating vibrant online communities. With a deep understanding of audience dynamics and a passion for building genuine relationships, I am skilled in creating inclusive online spaces that promote engagement, drive discussions, and create a sense of community among members.
Copywriting: I am a highly creative person with a keen eye for crafting compelling and engaging copy that resonates with target audiences. In addition, I have a deep understanding of social media best practices and how to create captivating content that captures attention and drives desired actions.
Content marketing: My creative brain coupled with my strategic mindset has given me a comprehensive understanding on how to create, distribute, and optimise content to drive brand awareness, engagement, and conversions. I develop data-driven content strategies that align with business objectives and target specific audiences.
Why do you love building startups?
The growth you can achieve with startups can be exponential and I love to witness it first-hand. It's great to see what I do making a positive and measurable impact, but I also love learning about different industries and the innovations that these startups have developed.
What're the best growth metrics you achieved?
When I first started working for 361˚, their total followers on Instagram were 355,610. In just 12 months, I helped grow the followers to 979,342.
Coco pops, a childhood favourite!
- Community Building