Lauren Poole

Copywriter and Content Marketer

I’m a copywriter and marketing specialist with seven years of experience creating and optimising content across digital channels. Every brand touch point is an opportunity, and I help brands find the right words to speak to their audiences.

I create and manage content that promises to be educational, engaging and entertaining. Across social, web, email and long-form, I write persuasive, no-nonsense and SEO-friendly copy to help brands achieve their goal.

More about Lauren

Tell us more about your experience

With agency and in-house experience, I have collaborated with international and independent brands ranging across retail, travel, non-profit, small business, software and professional services.

I’ve had the pleasure to work with great brands such as VisitScotland, Babbel, Bristol Mind, Sainsbury's Bank, Simmons & Simmons, Wealthify, ROX, McCann and Sage.

What services do you offer startups?

Content Marketing:
- Content strategy & calendar
- Search Engine Optimisation: keyword research & optimised content
- Website management
- Social media management

Copywriting:
- Social media
- Website landing pages
- Blogs
- Email marketing
- Award entries
- Editing existing copy

Favourite cereal?

Coco pops. Obvs.

Channel Expertise

SEO
Content Marketing
Email Marketing
Social and Display Ads - Meta
Target Market Blogs
Direct Outreach
Marketing Operations

Tools Experience

What have previous clients said about you?

I really enjoyed working with Lauren. The quality of work she completed was always extremely high and I really valued her positive mindset and approach to problem solving. Lauren was an integral part of our SEO team and helped us create some fantastic content that vastly improved our organic visibility.
Michael Graham

Lauren was instrumental to the success of overhauling a significant amount of web content as well as creating engaging blog posts. Lauren did a fantastic job at applying SEO keywords and brand guidelines and was very friendly and full of great ideas. I would recommend Lauren to anyone looking for a skilled content writer!
Darroch Fisher, Sainsbury's Bank

Lauren was a key of the Content & Campaigns team at Yard. An absolute pleasure to work with, Lauren was a hit with both clients and internal stakeholders alike. An excellent copywriter, communicator and creative, Lauren would happily take the lead on managing site-wide content projects or driving ideation for larger content marketing pieces, as well as writing web copy, editing other team members’ work, and managing clients day-to-day. Lauren was a real asset to the team and I’d have no hesitation in recommending her services, or working with her again in the future.
Gemma Francis - Yard