More about Rajini

Rajini Lolay

Areas of expertise

Full stack with a focus on paid media.

Favourite Cereal


Previous Experience

  • Teach Monster - Defined the growth & launch strategy for launch of 2 new iOS apps. Reading for Fun app featured as a highlighted app in ITunes in the first month
  • Epsy Health App - Reporting to the CEO, I was Growth Lead from alpha to first 10k app users.  Epsy won ‘Best of Innovation Award’ at CES 2021 and 2020 Material Design Award winner by Google
  • Yolt Money - Took Yolt from beta to launch.  I created the digital go to market strategy, consulted on brand direction and managed the media agency who executed the media buying.

Other notable clients:

  • Sony - Paid social and PPC management
  • Microsoft Lumia - Interim Digital Marketing Lead
  • Wall Street Journal - Digital Strategy & Audit
  • Worldpay - Affiliate Program launch and management
  • NBC (Golf Now) - UK go to market Strategy
  • Experian - PPC and paid social
  • BBC store - PPC Audit & Management
  • McAfee - Affiliate Program management
  • Time Inc - CR0 audit

Growth Division Bullseye

Tools Experience