More about Rajini
Areas of expertise
Full stack with a focus on paid media.
- Teach Monster - Defined the growth & launch strategy for launch of 2 new iOS apps. Reading for Fun app featured as a highlighted app in ITunes in the first month
- Epsy Health App - Reporting to the CEO, I was Growth Lead from alpha to first 10k app users. Epsy won ‘Best of Innovation Award’ at CES 2021 and 2020 Material Design Award winner by Google
- Yolt Money - Took Yolt from beta to launch. I created the digital go to market strategy, consulted on brand direction and managed the media agency who executed the media buying.
Other notable clients:
- Sony - Paid social and PPC management
- Microsoft Lumia - Interim Digital Marketing Lead
- Wall Street Journal - Digital Strategy & Audit
- Worldpay - Affiliate Program launch and management
- NBC (Golf Now) - UK go to market Strategy
- Experian - PPC and paid social
- BBC store - PPC Audit & Management
- McAfee - Affiliate Program management
- Time Inc - CR0 audit