More about Ashley

Ashley Usiskin

Tell us more about your experience

Ashley has over 20 years experience in senior positions at world-class agencies such as BBH, and working with industry-leading companies including Virgin Media, Gordon’s Gin and Gazelle Bikes In 4 global hubs – London, Sydney, Madrid and Amsterdam. He’s also a co-founder of Calbey virtual assistant app, and is a Techstars mentor.

He now runs, a brand and marketing coaching consultancy, that partners with clients to define their:
- brand purpose
- market positioning
- product-market fit
- customer insights and journey
- go-to-market and scale-up strategy

Passionate about brands and results-driven creativity, and guiding and inspiring teams, particularly start-ups, to achieve success and a positive impact. Outside of work, Ashley is the captain of the Dutch Maccabi cycling team, a charity fund raiser, travel photography lover and lifelong Liverpool football club fan.

What services do you offer startups?

Startup branding

Why do you love building startups?

To challenge the status quo, make a positive impact and game-change end users experiences. The agility and speed to market. The passion and drive of founders

Favourite cereal?

As a kid, had to be Frosties ... now Granola with all the trimmings!

Channel Expertise

What have previous clients said about you?

I really enjoyed and appreciated working with Ashley. His unique combination of insight, practicality and expertise was invaluable in the successful launch. Plus being so passionate and keen to challenge me made it always a lot of fun. Thanks for being a genuine partner to get doppio off the ground & on the road!”

Founder doppio e-bikes

"We have been working with Ashley at Tapptitude. Ashley consults some of our strategic partners on brand strategy and go-to-market activities. Ashley is able to distil highly complex topics, assessing all sides of a story, making them easier to digest and assess.
Ashley brings clarity and confidence to brand strategy, plus practical guidance and game-changing ideas to go-to-market.

Always professional and consultative in nature, we are excited to keep working with Ashley to help more and more early startup founders and innovators build mobile-first and interactive products that people love to use."

UK MD, Tapptitude

“Ashley is among the best people I’ve ever worked with. Despite the pressure, the volume of work and the non-stop urgent projects, he never changed his team/personal motivating attitude. He always had his office door open to anyone in the team and this is not just a cliché. Apart from his strategic, managing, marketing and advertising skills, he is also one of the best people I’ve ever met. I really learnt a lot working with him.”​

Brand Group Director, Proximity

“I worked with Ashley whilst he worked in one of Australia’s top advertising agency, LOVE. I was General Manager of, which is one of the fastest-growing real estate portals and is part of Australia’s biggest media group, Fairfax Media. It was a very complex business with very demanding ebitda targets. The recommendations he made were done so with our top line budgetary constraints in mind whilst achieving our growth targets. The specific campaign he worked on grew our audience by 30% year on year and significantly grew brand awareness. This was achieved as Ashley understood our business challenges, needs, and objectives. He was always on call, very personable, and totally trustworthy. From a clients perspective he is undoubtedly the best Group Account Director that I have worked with.”​