More about Ashley

Ashley Usiskin

Areas of expertise

Startup branding

Favourite Cereal

As a kid, had to be Frosties... now Granola with all the trimmings!

Top 3 Dream Clients


Previous Experience

Ashley has over 20 years experience in senior positions at world-class agencies such as BBH, and working with industry-leading companies including Virgin Media, Gordon’s Gin and Gazelle Bikes In 4 global hubs – London, Sydney, Madrid and Amsterdam. He’s also a co-founder of Calbey virtual assistant app, and is a Techstars mentor.

He now runs, a brand and marketing coaching consultancy, that partners with clients to define their:

  • brand purpose
  • market positioning
  • product-market fit
  • customer insights and journey
  • go-to-market and scale-up strategy
  • ​Passionate about brands and results-driven creativity, and guiding and inspiring teams, particularly start-ups, to achieve success and a positive impact. Outside of work, Ashley is the captain of the Dutch Maccabi cycling team, a charity fund raiser, travel photography lover and lifelong Liverpool football club fan.
Growth Division Bullseye

I really enjoyed and appreciated working with Ashley. His unique combination of insight, practicality and expertise was invaluable in the successful launch. Plus being so passionate and keen to challenge me made it always a lot of fun. Thanks for being a genuine partner to get doppio off the ground & on the road!”

Founder doppio e-bikes