More about Andy Smith

Andy Smith

Tell us more about your experience

I was schooled in CRM at British Airways, working on Executive Club and working closely with data science functions to develop propensity models enabled us to increase CLV.

I was Head of Trading at PizzaExpress, responsible for planning our pricing, promotional and partnership strategy for 400+ UK restaurants. I also led a digital transformation programme to overhaul our website, online menu management, promotional capability and booking systems.

I was Head of Growth at Just Eat UK, where i was responsible for driving 120m+ annual orders, growing our share of voice, reducing CPA and improving retention.

I have recently worked with a range of small businesses to step change their ecommerce and Amazon growth.

What services do you offer startups?

My primary expertise is performance management and analytics - developing trading models, forecasts and tactical plans.

From a channel perspective, I have deep knowledge of Customer Marketing, from CRM communications to developing loyalty schemes and other customer propositions.

I have a broad knowledge acquisition and demand generation, from performance channels to offline activity.

Why do you love building startups?

I love working with brilliant founders, to help them establish customer-centric growth engines.

Favourite cereal?

Would have been Start but they don't make it anymore. So Crunchy Nut Cornflakes.

Channel Expertise

  1. Growth Funnel (AARRR) Optimisation
  2. Email Marketing
  3. SEM
  4. SEO
  5. Offline Ads
  6. Campaign Management
  7. Conversion Rate Optimization
  8. Demand Generation
  9. Go-To-Market Strategy
  10. Social & Display Ads
Growth Division Bullseye

Tools Experience