Clara Toombs

Email Marketing & Customer Journey Consultant

I’m Clara Toombs, Email Marketing Consultant and Mentor at Clara Toombs Consulting, I’ve been in email marketing for 15 years working for Fortune 500 companies such as The Expedia Group, Hotels.com, as well as well known UK brands (including Monsoon Accessorize) across fashion and e-commerce businesses

After making multi-millions of £ for large corporates leading successful teams of email marketers, I decided to pivot towards helping small business owners achieve success through email marketing. With such a high failure rate and in such uncertain times, I see that there isn't enough support for small businesses. Many small businesses don't realise the power of email marketing and it is much easier than they think. I love being around entrepreneurs, they are courageous and brave, willing to take risks and rock the status quo. And I am determined to help them get there in the easiest, most stress-free way possible.

I've also been a key note speaker to an audience of 3k on the subject of email marketing, customer journeys and retention. I'm a book contributor to digital marketing books including Digital Marketing Strategy 3/e. In addition I work as an Executive Coach, coaching senior marketing professionals and helping them elevate their relationship with the board.

More about Clara

Tell us more about your experience

Expedia Group including:
Hotels.com
Monsoon Accessorize
MoneySuperMarket
Photobox

I now work with Solopreneurs that span Interior Design, Photographers and Service providers.

What services do you offer startups?

Email Marketing - includes audits, strategic planning, implementation and optimisation (test & learn). Biggest strengths lie in email marketing strategy ad customer journey mapping. I also set up welcome sequences.

Customer Journey Mapping - in person, map out current customer state and provide recommendations on proposed future state

I'm also a Non-Executive Director so I provide broader strategic support to female-owned businesses.

Why do you love building startups?

They are the lifeblood of the economy!

What're the best growth metrics you achieved?

Improvement of CTR from 1% to 9%.

Favourite cereal?

Muesli

Channel Expertise

Email Marketing
Speaking Engagements

Tools Experience

What have previous clients said about you?

Having never got around to producing a newsletter, despite being in business for 11 years, Clara gave me all the support and confidence I needed to make it happen. She has been a treasure trove of ideas and tips and I can't thank her enough. Very happy to recommend!
Ruth George, HR Consultant

The work I have done with Clara has helped me jump over a hurdle that has been tripping me up for ages. It feels like a weight has been lifted off my shoulders!

This will transform how I communicate with my clients, and ultimately help me achieve more sales.
Zeenat Ahmed-Peto, Cognitive Hypnotherapist

I hired Clara to help me set up our email marketing strategy for new subscribers. Clara was incredibly knowledgeable and helpful, and she quickly identified some areas where we could improve. She also helped us to create a more targeted and effective email marketing campaign which was also very much on brand. She was very patient, willing to answer all of my questions and in a way teach me how to do email marketing on my own. What has impressed me the most is how helpful she was with promoting our new email sequence. She gave us so many tips and even shared our promotional tools on her social media platform.
Silva Hrabar-Owens, Founder & CEO Under Her Eyes (Vegan Fashion brand)

Clara is extremely knowledgable in all things email marketing, having the experience to back it up. She really helped me to set a strategy; to have clarity over what I need to do to make email marketing a success. I highly recommend her if you are serious about powering up your email marketing.
Richard Lalchan, Business Coach

Since working with Clara, our highest metrics in a sole campaign have been a 40.2% Open Rate and a 9.9% Click Rate (it was 1.1% before working with Clara). She has helped, supported, and encouraged our team throughout the entire Email Marketing journey and has helped us to improve the design, opens, and clicks on our mailers through A/B Testing.

For anyone who is looking for Email Marketing Support, we at Watford & West Herts Chamber of Commerce wholeheartedly recommend Clara
Watford Chamber of Commerce