Clara Toombs

Email Marketing & Customer Journey Consultant

I’m Clara Toombs, Email Marketing Consultant and Mentor at Clara Toombs Consulting, I’ve been in email marketing for 15 years working for Fortune 500 companies such as The Expedia Group, Hotels.com, as well as well known UK brands (including Monsoon Accessorize) across fashion and e-commerce businesses.

After making multi-millions of £ for large corporates leading successful teams of email marketers, I decided to pivot towards helping small business owners achieve success through email marketing. With such a high failure rate and in such uncertain times, I see that there isn't enough support for small businesses. Many small businesses don't realise the power of email marketing and it is much easier than they think. I love being around entrepreneurs, they are courageous and brave, willing to take risks and rock the status quo. And I am determined to help them get there in the easiest, most stress-free way possible.

I've also been a key note speaker to an audience of 3k on the subject of email marketing, customer journeys and retention. I'm a book contributor to digital marketing books including Digital Marketing Strategy 3/e. In addition I work as an Executive Coach, coaching senior marketing professionals and helping them elevate their relationship with the board.

More about Clara

Areas of expertise

Email Marketing - includes audits, strategic planning, implementation and optimisation (test & learn). Biggest strengths lie in email marketing strategy ad customer journey mapping. Customer Journey Mapping - in person, map out current customer state and provide recommendations on proposed future state I'm also a Non-Executive Director so I provide broader strategic support to female-owned businesses

Favourite Cereal

Muesli

Top 3 Dream Clients

Previous Experience

Expedia Group including Hotels.com

Monsoon Accessorize

MoneySuperMarket

Photobox

I now work with Solopreneurs that span Interior Design, Photographers and Service providers.

Tools Experience

I recommend working with Clara to help you understand the importance of email marketing. If you are just starting out in your new business adventure, contact Clara as she helps you to set up your welcome series and evergreen funnel. Clara is a genuine person, she is kind, considerate and professional. Thank you for helping me!
Jess Trujillo, Latina Budget