Beth Chapman

Tell us more about your experience

I’ve worked with a dynamic mix of high-growth startups, scaling SMEs, and established brands across diverse industries.

Most notably, I founded Leaf Envy, a multi-million-pound consumer brand, where I successfully scaled five revenue streams, including D2C, subscription, drop-ship, wholesale, and B2B.

Beyond that, I’ve collaborated with brands like Bedfolk (premium bedding), Beards & Daisies (flowers), and The Horti House (B2B wholesale houseplants) to drive strategic growth and improve marketing performance. I’ve also worked with Môr (supplements for women) to refine their brand positioning and growth strategy. Additionally, I’ve advised on market entry, customer engagement, and brand development for emerging brands such as Herbie Wilde (pet food), Ren (luxury cabins), and House of Swedish Grace (travel marketplace).

My expertise spans industries including health & wellness, FMCG, lifestyle, fashion, pets, beauty, home, garden, and interiors. I specialise in crafting impactful growth strategies and building challenger brands that captivate and stand out in competitive markets.

What services do you offer startups?

I’m an expert in strategic growth, brand building, and marketing leadership, with a proven track record of driving profitable, scalable success.

As the founder of a multi-million-pound consumer brand, I’ve gained hands-on experience across 360° marketing—from optimising performance campaigns to building impactful partnerships.

My strength lies in community building, bold brand strategy, and creative, viral marketing that sparks action. I excel at unconventional PR, producing content that resonates, bringing brands to life offline, and creating performance-driven assets that deliver results. I focus on understanding customers, creating campaigns that connect, and building lasting loyalty - no matter the channel.

Favourite cereal?

Don't really like it! More of an Eggs Benedict kind of gal.