More about Alex

Alex MacDonald

Areas of expertise

Creating content across channels. I am particularly adept when it comes to websites, blogs/articles and social media.

Favourite Cereal

Very mood-dependent - Chocolate/Hazelnut Kraves!

Previous Experience

Every business needs great content, and every brand needs a voice. I write words that create business. I write words that work. 📈

I am a copywriter and content specialist who gets results no matter the channel or brief, with clients ranging from GSK to BBDO. ✍️ I am creative, conscientious and meticulous in any content project I undertake.

I live and breathe creative, content-driven marketing. When I'm not copywriting, I'm a content marketing consultant specialising in content creation, strategy, and branding. All the time, I'm a wordsmith.

I have experience creating winning content across sectors that:

✅Engages your target audience

✅Increases traffic to your website

✅Generates and converts leads

✅Creates revenue and sales

✅Achieves your business objectives

I craft content across all channels. If it’s words, I can do it — no matter the sector and audience, for brands both large and small, in any voice from quirky and humorous to serious and corporate.

I specialise in helping brands say what they want in the best way, putting their ideas into compelling copy, taking stories from concept to print, website, social media—whatever the channel, medium, or message.

Additional Experience:



Own Your Space

Simon-Kucher & Partners


Growth Division Bullseye

Tools Experience

Thanks again for all your hard work and the passion you brought to the team. Looking forward to working together again after this project!

Marian, GlaxoSmithKline