Startups.com provide courses, startup advice and software to help small businesses grow. Their business portfolio includes a subscription that unlocks a huge variety of benefits, Fundable, Bizplan, Founders Groups, Launchrock, Clarity and Zirtual.
What was the challenge?
The CMO had limited in-house marketing personnel and was looking for a dynamic team to come on-board to help test new channels to market. They were hesitant to hire as they wanted to have the breadth of skills needed to run marketing experiments across multiple channels.
What did we do for them?
Team on the account
Bullseye Framework Validation
We initially tested direct outbound email and LinkedIn campaigns and made good headway in learning what messaging was resonating and which target personas were working. However, the time investment in email marketing made getting an ROI on the channel a challenge.
We validated using LinkedIn as a channel to market by using automation systems. Furthermore, we brought in a Paid Social expert to test Facebook and Instagram and saw good success, validating it as a channel.
The Key Metrics
3 channels validated out of 6 tested
2+ ROAS on Paid Social channels
Growth Division have a model that’s ideal for businesses looking to identify new channels for growth. They’ve brought in growth experts to validate LinkedIn Ads, Facebook/Insta Ads, email marketing and affiliate marketing as growth channels for Startups.com. The high quality of experts and flexible engagement terms means we can run growth experiments and quickly learn what works.Ryan Rutan, Co-Founder and CMO of Startups.com