Retain International
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Retain is a B2B SaaS company that supports service firms with their resource management. Retain approached Growth Division when they were under new leadership and looking to scale sales of their cloud product. We delivered over 193% ROI from our first sale, and are still working together 3 years later.
150+
193%
£300k
The Challenge
Retain is a resource management platform that’s trusted by some of the world’s leading firms. Following a change of ownership, the business wanted to return to its entrepreneurial roots, implementing a growth marketing approach with a team of experts.
THE GROWTH STRATEGY
Retain’s ICP is large firms, and bringing in new software is a huge decision. With this in mind, a true multi-touch approach was essential – and required a real focus on consistent messaging. Growth Division worked with the retain team to develop a detailed marketing strategy. A key element of this was the audience truth analysis and key messaging.
01
Developed a full marketing strategy and assembled a cross-channel team to execute paid and organic campaigns.
02
Refined brand messaging, content strategy, and creative direction to unify and strengthen campaign performance.
03
Implemented a growth marketing framework to manage, track, and optimise all marketing activities in partnership with Retain’s team.
04
Launched 5 marketing channels, later narrowing the focus down to the 4 strongest.
THE CHANNEL MIX
We then launched with 5 channels (SEO, SEM, Content Marketing, Direct Outreach and LinkedIn Ads), narrowing the focus to 4 after the end of Q1.
Our content strategy hinged on demand generation. We’ve focused not only on driving quality traffic from organic searches but also on testing and validating a number of new distribution channels.
"They've transcended the typical marketing agency role"
“What stands out the most about Growth Division is their seamless integration into our team. They've transcended the typical marketing agency role and truly feel like an integral part of our team. Their constant transparency, friendly demeanour, responsiveness, and goal-oriented approach erase any notion of them being an external agency. It's evident that they genuinely prioritise our success.”
THE IMPACT
LinkedIn ads proved immediately successful for Retain, scaling leads nicely into Q2 of working together, and still a key channel for us 3 years on.
Content marketing has been a huge support to other channels. One of the most pleasing results to date was to see a high-value demo call booked with an individual who first subscribed to our new newsletter, then was followed up with via direct outreach. 10 Key blog posts written by Kerry have since been linked to £300,000 in ARR.
Retain has a fractional growth team that continues to hit OKR targets, but that has also been able to flex and evolve around changing internal resources and priorities.
150+
193%
£300k
THE MARKETING ASSETS
The team that made it happen
Retain didn’t want a one-off project – they wanted an agency that felt like an extension of their own team, but with the flexibility to follow the data. Here’s the team of B2B marketing experts that came together to make it happen.
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