Who are they?

​Retain International is a resource management platform used by some of the world’s leading brands. Retain’s software drives business growth, efficiencies and staff retention by transforming the allocation and management of resources across customer projects. It combines 20 years of expertise, working across 65 countries with the latest technology, including AI.

What was the challenge?

Retain were looking to launch a new marketing strategy focused on scaling their cloud product. After a change of ownership, the business wanted to return to its entrepreneurial roots, implementing a growth marketing approach with a team of experts.

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What we did for them

Retain began working with Growth Division from April 2023 and the project is ongoing (August 2024).

Built a marketing strategy and team of channel experts to execute on it. The channel mix included paid and organic channels.

Refined messaging, content strategy and creative direction to underpin all campaigns

Implemented a growth marketing process to direct and track all marketing activity

Worked closely with Retain’s team to support strategic repositioning of the brand

Achieved over 150 MQLs in our first six months working together

First sale closed represented a 193% ROI on marketing spend with us

Team on the account

Tristan Gillen

Growth Advisor
Tom Hurst

Tom Hurst

Growth Strategist

Kerry Leech

Content Marketing

Lucy Dewhurst

SEO

Tom Tigwell

Social and Display Ads – LinkedIn

Lauren Poole

Community Building

Alex Dawson

Direct Outreach

Nicholas van Ryneveld

Direct Outreach

Andy Hathaway

SEM

Marketing readiness: Key Messaging

Growth Division worked with the retain team to develop a detailed marketing strategy. A key element of this was the audience truth analysis and key messaging, outlined here:

Channel execution: Bullseye Framework

Here are the channels we initially launched with in April:

Channel validation

We launched with five channels, narrowing the focus to four after the end of Q1. LinkedIn Ads has been a standout, with lead generation has rapidly scaled through Q2 in particular. As part of our content strategy, we’ve focused on not only driving quallity traffic from organic searches but also to test and validate a number of new distributon channels. One of the most pleasing results to date was to see a high value demo call booked with an individual who first subscribed to our new newsletter, then was followed up with via direct outreach. The kind of multi-channel growth marketing we love to see in action! We decided to pause SEM until the next phase of work on the website is complete.

The Key Metrics

150+ marketing-qualified leads by month 6

+193% ROI on total marketing spend from first sale

“What stands out the most about Growth Division is their seamless integration into our team. They’ve transcended the typical marketing agency role and truly feel like an integral part of our team. Their constant transparency, friendly demeanor, responsiveness, and goal-oriented approach erase any notion of them being an external agency. It’s evident that they genuinely prioritise our success.“

Rahat AhmedMarketing Manager