REPStracker
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REPStracker is a US-based, seed-stage consumer app. Growth Division supported REPStracker by building out their marketing infrastructure, driving brand awareness, and increasing the number of app installs and subscriptions. We ran growth experiments to unlock a sustainable growth channel mix, increasing app installs by 69% YoY.
520%
90%
69%
The Challenge
The REPStracker team created this app based on their own real estate investing experience. They knew it was a powerful tool for helping other investors reduce their tax burden – and now they needed help getting that message out.
THE GROWTH STRATEGY
Our first priority was to set up a full marketing infrastructure for REPStracker. From there, we started testing a new channel mix, running structured experiments to unlock what worked best. Our new performance dashboard brought confidence to marketing decisions and budget allocations.
01
Developed a comprehensive go-to-market strategy and documentation, defining key messaging and customer personas.
02
Implemented full marketing infrastructure, including website tracking, analytics, and a performance dashboard.
03
Launched new engagement initiatives, such as a newsletter and a referral scheme to drive brand reach and retention.
04
AcWorked on achieving a sustainable cost per acquisition (CPA) to improve overall marketing efficiency.
THE CHANNEL MIX
We launched new engagement initiatives and focused on striking a balance between volume and a sustainable CPA. Ultimately, we unlocked Meta as a scalable channel to market, combining organic content promotion with Ads to consistently generate leads.
"Excellent personalized service"
“Excellent personalized service by several team members who have become experts in my company’s brand and messaging. Always available via Slack and extremely responsive with timelines and project to-dos.”
THE IMPACT
During our time working with REPStracker, we demonstrably increased brand awareness, app installs and subscriptions. We increased web traffic by 520%, conversions by 90%, and app installs by 69% YoY.
Perhaps most importantly, we achieved all of this with a CPA that was below target, leaving REPStracker with a sustainable path to continued growth.
520%
90%
69%
The team that made it happen
REPStracker was referred to Growth Division. The team needed an agency with a deep understanding of startup growth, and one that was prepared to become experts in US tax laws for real estate investors. Here’s the team that helped shape the REPStracker brand.
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