Growth Division were brought in to increase brand awareness, installs and subscriptions.
In order to use the loophole, investors need to be able to demonstrate significant evidence to the IRS that they are spending above a minimum threshold of their time on real estate. REPStracker makes it easy to track and present that info to claim the tax relief.
Based on their own real estate investing experience, the Repstracker team spotted an opportunity to help people reduce their tax burden. With the launch of a new product they need to generate brand awareness, installs and subscriptions.
Developed a comprehensive go-to-market strategy and documentation, defining key messaging and customer personas.
Implemented full marketing infrastructure, including website tracking, analytics, and a performance dashboard.
Launched new engagement initiatives, such as a newsletter and viral marketing programme to drive brand reach and retention.
Achieved a sustainable cost per acquisition (CPA) below target, improving overall marketing efficiency.
REPStracker teamed-up with Growth Division to support with our growth marketing to generate more brand awareness, installs and subscriptions for the app.
After a Phase 1 growth strategy, we started by testing the following channels over 6 months:

Excellent personalised service
by several team members who have become experts in my companies, brand and messaging. Always available via slack and extremely responsive with timelines and project to do’s.