Who are they?
Repstracker is an app-based solution which enables people to make the most of a US tax loophole that allows them to offset real estate losses against ther income tax liabilities. In order to use the loophole, investors need to be able to demonstrate significant evidence to the IRS that they are spending above a minimum threshold of their time on real estate. REPStracker makes it easy to track and present that info to claim the tax relief.
What was the challenge?
Based on their own real estate investing experience, the Repstracker team spotted an opportunity to help people reduce their tax burden. With the launch of a new product they need to generate brand awareness, installs and subscriptions.
What we did for them
Repstracker worked with Growth Division from February 2023 and is ongoing (as at October 2023).
Team on the account
Anthony Perry
Channel execution: Bullseye Framework
These are the channels we initially executed on with Repstracker.
Channel validation
REPStracker teamed-up with Growth Division to support with our growth marketing to generate more brand awareness, installs and subscriptions for the app.
After a Phase 1 growth strategy, we have started by testing the following channels over the last 6 months:
- Meta Ads
- Email Marketing – nurture sequences and newsletters
- SEO optimised blogs
- Viral Marketing – referral scheme
The Key Metrics
- Website users up 520% and conversions up 90%
- 69% increase in installs YoY
- 110% increase in new subscriptions
- 27% decrease in CPC through Facebook ads
- 80% open rate for email marketing sequences
- 139% increase in organic traffic
- Viral coefficient of 3
“Excellent personalised service by several team members who have become experts in my companies, brand and messaging. Always available via slack and extremely responsive with timelines and project to do’s.”
Kirsten – Founder