Oddbox
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Oddbox is a fruit and veg subscription box startup that was looking for support with growing its B2B side. We built out systems and automations to grow Oddbox’s B2B sales, delivering 100+ leads and saving the team hours in manual work each day.
100+
2+
The Challenge
Oddbox is best known as a B2C subscription service for fruit and veg boxes filled with wonky and surplus produce. But when they started working with Growth Division, Oddbox had one clear aim in mind: to get their boxes into businesses, not just homes.
THE GROWTH STRATEGY
Our first priority was to move the Oddbox team away from manual follow-ups and spreadsheets. After working closely with the team, we implemented a CRM system and a new sales process, which instantly began saving the sales team hours of manual admin.
01
Introduced a new CRM system and automated sales process that moved the team away from manual email follow-ups and spreadsheets.
02
Tested and validated email outreach as a channel to market, driving large volumes of new enquiries and building up the sales pipeline.
03
Build an integrated customer support system and process for the team to handle B2B and B2C enquiries.
THE CHANNEL MIX
We introduced direct outreach (via email) as a new channel to market and began testing different automation variations, and we also built an integrated customer support system for the team to handle both B2B and B2C enquiries.
THE IMPACT
We successfully validated direct outreach (via email) as a successful channel to market for Oddbox’s B2B sales. Within a few months, this channel brought over 100 new opportunities into the Oddbox pipeline.
Oddbox had a proven way to fill their pipeline, and the new automations meant their team had more time to devote to each new lead.
100+
2+
The team that made it happen
As startup founders, Tom and Tristan both know that an essential part of startup growth (albeit perhaps not the sexiest part) is good systems. They worked directly with Oddbox to build out their new sales process and automations.
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