Who are they?

Oddbox is on a mission to reduce food waste by delivering “wonky” fruit and vegetables to homes and businesses that would otherwise be thrown away.


What was the challenge?

Whilst Oddbox had grown a well-known brand in the consumer space, they had limited in-house experience growing a B2B sales machine, hence they engaged Growth Division. They were unsure of the best route to market and faced certain marketing challenges, including the very limited postcode areas they could deliver to.

What did we do for them?

Moved the team away from manual email follow-ups and spreadsheets to automated processes including the implementation of a CRM system and a new sales process.

Tested and validated email outreach as a channel to market, driving large volumes of new enquiries and building up the sales pipeline.

Build an integrated customer support system and process for the team to handle B2B and B2C enquiries.

Team on the account

Tom Dewhurst

Email & LinkedIn Expert

Tristan Gillen

CRM & Sales Process Expert

The Key Metrics

New CRM & Sales Process to help save time & improve conversions

New Customer Support System that helped save the CS team hours per week by reducing enquiries and streamlining process

100+ New Opportunities driven into the pipeline over only a few months