LUX Rewards
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LUX Rewards is a B2B SaaS Fintech company. We recommended and supported LUX Rewards’ move from a consumer-facing app to an enterprise product. Our hyper-targeted AMB campaign landed 5 meetings and 1 multi-million pound deal, providing LUX with a tidy ROI of 50,000% on our marketing activity.
5
1
50,000%
The Challenge
LUX Rewards was struggling to make headway as a consumer-facing app. Our research suggested there was a potential opportunity to pivot to an enterprise card-linking solution, and the team trusted us to run with it.
THE GROWTH STRATEGY
Our first step was to extensively research the space LUX Rewards was operating in, which led us to the recommendation of a pivot into the B2B market. From there, we helped build the GTM strategy, and drive early traction.
01
Conducted market research, which revealed an opportunity to pivot towards enterprise customers.
02
Identified target ICP for LUX Rewards’ new positioning.
03
Ran a hyper-targeted outreach campaign via email and LinkedIn, as well as drawing on our own network.
04
Secured 5 enterprise-level meetings, with one resulting in a multi-million-pound deal.
THE CHANNEL MIX
This wasn’t going to be a multi-channel project; we needed a hyper-targeted ABM campaign to land the team meetings with partnership managers of banks.
To achieve this, we ran a highly curated direct outreach campaign through LinkedIn and via email. We also tapped into our own network to help LUX open those all-important doors.
"This project was more successful than we ever imagined
They helped us to sign up a major high street bank in the UK that has resulted in millions of pounds of revenue for us. Thanks to Growth Division, we secured a major high-street bank in the UK and generated £2.5 million in revenue, exceeding initial expectations. The team was highly engaged and responsive throughout the engagement. Their reliability and support were key elements of their work.”
THE IMPACT
With this enterprise-focused approach, landing just one successful customer validated the direct outreach channel for LUX.
Of the 5 meetings we booked, one turned into a deal that has since delivered £2.5 million in revenue for LUX Rewards. That’s a return on their marketing investment of 50,000%.
As a result of our project, LUX landed a great deal. But they also gained valuable proof of concept for their new positioning and ICP, and an understanding of how to reach their new audience effectively.
5
1
50,000%
The team that made it happen
Tom and Tristan, Growth Division’s co-founders, worked closely with LUX Rewards to recommend their pivot towards the B2B fintech space, guide them through this process, and run the direct outreach campaign that secured LUX Rewards that all-important first deal.
TALK TO OUR GROWTH ADVISOR
TRISTAN ABOUT YOUR OBJECTIVES
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