Who are they?

LUX Rewards is a premium rewards scheme for hospitality and retain businesses to to reach and engage valuable bank and airline customers.

What was the challenge?

Having just pivoted the company from a consumer-facing app to an enterprise card-linking solution, Growth Division were challenged to lead the new go-to-market effort. LUX rewards needed a growth team to come in and reposition the company towards this new market and find a way to break through to these enterprise customers.

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What we did for them

LUX worked with Growth Division from February 2020 to August 2020.

GD helped LUX sign the first enterprise client, a major high street bank in the UK

This enterprise client relationship grew to cover 20 million payment cards globally

This resulted in over £30m of spend being generated for LUX’s participating brands

And has resulted in £2.5m in revenue for LUX

Giving an ROI of 50,000%

Team on the account

Tom Dewhurst

Partnerships manager and outbound campaign management

Tristan Gillen

CRM setup and implementation

Channel execution: Bullseye Framework

These are the channels we initially executed on with LUX Rewards.


Channel validation

With the enterprise-focused approach, just achieving 1 successful customer validated the direct outreach channel for LUX. We had a hyper-targeted ABM campaign, focusing on partnership managers for banks and tapping into our existing network. The campaign unlocked 5 initial meetings and created a win-win-win proposition.

The Key Metrics

  • 20m card links for secured enterprise customer
  • £30m spend from linked cards 
  • 50,000% ROI from Growth Division 

“This project was more successful than we ever imagined. They helped us to sign up a major high street bank in the UK that has resulted in millions of pounds of revenue for us. 

Thanks to Growth Division, we secured a major high-street bank in the UK and generated £2.5 million in revenue, exceeding initial expectations. The team was highly engaged and responsive throughout the engagement. Their reliability and support were key elements of their work.”

James Courtney – CEO & Founder of LUX Rewards