Clicksit
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Growth Division built out a full martech stack for Clicksit, a B2B ecommerce app, as well as systemising direct outreach to bring in large volumes of new enquiries. This combination saved their sales team many hours each week, allowing them to focus all their time on closing leads instead of finding and nurturing them.
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The Challenge
When they approached Growth Division, Clicksit was growing fast, and looking to scale up its sales team. But they lacked any real structure in their sales process, and didn’t yet have a CRM system in place.
THE GROWTH STRATEGY
We worked closely with the Clicksit sales team to build out a really useful system that saved them time, and allowed them to keep track of progressing leads as their team grew.
01
Built out sales and marketing processes to save the team time, increase efficiency, and ultimately improve conversion rate in the sales process.
02
Set up a Martech stack centred on Freshsales CRM.
03
Tested and validated direct outreach via email as a channel to market, driving large volumes of new enquiries and building up the sales pipeline.
THE CHANNEL MIX
Next, we introduced automated direct outreach as a new marketing channel, and began structured growth experiments to explore how effective it would be at filling Clicksit’s funnel.
"Growth Division has been instrumental in delivering a new avenue for downloads of the ClickSit app"
“Growth Division has been instrumental in delivering a new avenue for downloads of the Clicksit app. They’ve built and executed on successful sales campaigns, with key learnings and processes for us to take forward to help us scale.”
THE IMPACT
After testing and tweaking, we landed on a great automated direct outreach approach that successfully filled Clicksit’s pipeline with new leads. The CRM system we built then tracked and nurtured these leads, involving the sales team at the end of the process.
Clicksit now had a systemised and scalable avenue for driving app downloads. This sales process directly contributed to their eventual exit to Sorted Group.
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The team that made it happen
Our co-founders Tom and Tristan worked together for this project. Having previously founded their own SaaS startup (and working with over 130 since), they have had plenty of first-hand experience with building out systems and automations to save time and drive growth for startups.
TALK TO OUR GROWTH ADVISOR
TRISTAN ABOUT YOUR GOALS
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