Who are they?
The Addland team is united by on purpose – to Bring Land to Life. At the heart of everything they do is the belief that land should be visible and accessible to all – and their platform makes it so.
Not only is it an easy and fast way to buy and sell land, Addland places all the vital information for due diligence at your fingertips. This makes the land purchasing process more access to first-time buyers and helps commercial buyers make better decisions with ease.
What was the challenge?
The ball is already rolling, but to get the traction they want, Addland needs to drive land buyers to sign up and purchase through their platform.
To help them achieve this, Addland wanted a team of growth experts who could validate the channels to market and attract the traffic they need. Enter, Growth Division.
What did we do for them?
Team on the account
Bullseye Framework Validation
Below are the channels we initially executed on with Addland.
The Key Metrics
26.5% Average monthly reduction in CPAs (6 months)
11x Increase in paid marketing spend
34% Average monthly increase in paid sessions
The Martech Stack
So far, the collaboration has established high-performing marketing campaigns, which has already doubled. The client is impressed by the team’s passion and adaptability as they continue their collaboration.
Berian Reed – Marketing Manager