Tytl
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Tytl (formerly Addland) is a B2B SaaS company that came to Growth Division as they were starting to feel product-market fit and needed help establishing and testing new marketing channels. Together, we validated a balanced mix of marketing channels to double down on, significantly reducing Tytl’s CPA, and allowing them to increase their paid spend by 11x.
26.5%
11x
34%
The Challenge
Tytl makes it easy for estate agents and property professionals to access a property’s info (planning applications, ownership reports, etc.) in one place. They had seen some traction, and were now gearing up for the next phase of growth.
THE GROWTH STRATEGY
First, we worked with Tytl to establish a North Star Metric and an overarching strategy. Then, we assembled a team of channel experts spanning paid and organic channels.
01
Collaborated on an overarching North Star metric to understand what success looked like.
02
Implemented full analytics and customer tracking infrastructure to measure and optimise marketing performance.
03
Tested multiple acquisition channels, including email, SEM, content marketing, and paid social/display ads.
04
Identified scalable growth levers, writing off social and display ads as ineffective for the target audience.
05
Executed dozens of structured experiments to reduce cost per acquisition (CPA) and improve marketing efficiency.
THE CHANNEL MIX
We tested multiple acquisition channels, running structured growth experiments across each one to identify Tytl’s most scalable growth levers.
"We've established our high-performing marketing mix and have now doubled down"
“Their passion and adaptability are impressive. Working with GD, we used the bullseye approach to identify multiple channels, set a north star metric, source channel experts and launch digital marketing campaigns. We've established our high-performing marketing mix and have now doubled down.”
THE IMPACT
As a result of our work together, Tytl landed on – in their own words – “ a high-performing marketing mix” that they could be completely confident in, and put real budget behind. As well as validating new channels, we lowered their CPA by 26.5%, giving them more budget back to channel into new growth.
We were able to increase ad spend by 11x and rapidly accelerate Tytl’s lead generation efforts.
26.5%
11x
34%
The team that made it happen
Tytl’s marketing manager reached out to us after attending one of our growth webinars. He liked Growth Division's approach of working with a network of freelance channel experts, and the flexibility this offered for that all-important early stage. Here’s the team that made it all happen.
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